GirlTech is a computer repair + network diagnostics business owned + operated by a female tech whiz. The goal was to encourage women + girls to enter a field that remains largely dominated by males. Notions of female empowerment are present in this campaign such as in their slogan "Better Than A Squad of Geeks", a subtle jab at their male counterpart, as well as in the logo that was inspired by Wonder Woman's silhouette  combined with Rosie the Riveter's iconic, empowering pose.